Title:
Marketing Science
Abbreviated Title:
Marketing Science
Publisher:
Institute for Operations Research and the Management Sciences (INFORMS)
ISSN
(Print):
0732-2399
ISSN
(Electronic):
1526-548X
Publication date Created:
September
2007
Publication date
(Print):
September
2007
Volume: 26
Issue: 5
Pages: 642-650
Article
DOI: 10.1287/mksc.1060.0256
SO-VID: b1b56d24-34ca-49cc-ab96-ef297f694455
Copyright © ©
2007