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      Determinants of Long-Term Orientation in Buyer-Seller Relationships

      Journal of Marketing
      JSTOR

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          Journal
          Journal of Marketing
          Journal of Marketing
          JSTOR
          00222429
          April 1994
          April 1994
          : 58
          : 2
          : 1
          Article
          10.2307/1252265
          b1d8d061-921e-44c1-975d-48225e489892
          © 1994
          History

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