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Brand personality and purchase intention
Author(s):
María de la Paz Toldos-Romero
,
Ma. Orozco-Gómez
,
M. Toldos-Romero
,
M. Orozco-Gómez
Publication date:
2015
Journal:
European Business Review
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Social Behavior and Personality: an international journal
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DOI::
10.1108/EBR-03-2013-0046
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