Title:
Journal of Consumer Research
Abbreviated Title:
J Consum Res
Publisher:
University of Chicago Press
ISSN
(Print):
0093-5301
ISSN
(Electronic):
1537-5277
Publication date Created:
April
01 2008
Publication date
(Print):
April
01 2008
Volume: 34
Issue: 6
Pages: 832-849
Article
DOI: 10.1086/523291
SO-VID: b3e32ec0-fcaa-4be4-ace0-b907a4c156d6
Copyright statement: ©
2008