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      Social Capital Production in a Virtual P3 Community

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      Journal of Consumer Research
      University of Chicago Press

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          The Norm of Reciprocity: A Preliminary Statement

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            Brand Community

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              Collective Action and the Evolution of Social Norms

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                Author and article information

                Journal
                Journal of Consumer Research
                J Consum Res
                University of Chicago Press
                0093-5301
                1537-5277
                April 01 2008
                April 01 2008
                : 34
                : 6
                : 832-849
                Article
                10.1086/523291
                b3e32ec0-fcaa-4be4-ace0-b907a4c156d6
                © 2008

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