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      PASSION FOR ONLINE SHOPPING: THE INFLUENCE OF PERSONALITY AND COMPULSIVE BUYING

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      Social Behavior and Personality: an international journal
      Scientific Journal Publishers Ltd

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          Abstract

          In this study the relationships among personality traits, harmonious passion, obsessive passion, compulsive buying behavior, and online shopping dependency are examined. An empirical survey of 403 student respondents from a Taiwanese university was conducted. Results show that both harmonious passion and obsessive passion can lead to online shopping dependency; passion is related to compulsive buying behavior; compulsive buyers are more online-shopping-dependent than other consumers. It was also found that three personality traits – openness to experience, agreeableness and conscientiousness – can lead individuals to develop a passion for online shopping activities. These findings may be useful for discussing the influence of personality traits on online shopping activities.

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          Most cited references23

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          Self-Reports in Organizational Research: Problems and Prospects

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            Trust and TAM in Online Shopping: An Integrated Model

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              Les passions de l'ame: on obsessive and harmonious passion.

              Passion is defined as a strong inclination toward an activity that people like, that they find important, and in which they invest time and energy. Two types of passion are proposed: obsessive and harmonious. Obsessive passion (OP) refers to a controlled internalization of an activity in one's identity that creates an internal pressure to engage in the activity that the person likes. Harmonious passion (HP) refers to an autonomous internalization that leads individuals to choose to engage in the activity that they like. HP promotes healthy adaptation whereas OP thwarts it by causing negative affect and rigid persistence. Results from four studies involving more than 900 participants from different populations supported the proposed conceptualization.
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                Author and article information

                Journal
                Social Behavior and Personality: an international journal
                soc behav pers
                Scientific Journal Publishers Ltd
                0301-2212
                January 01 2008
                January 01 2008
                : 36
                : 5
                : 693-706
                Article
                10.2224/sbp.2008.36.5.693
                b42e03ed-4381-407c-a97d-3e0d94f210c6
                © 2008
                History

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