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      The Dimensions of Entrepreneurial Orientation and Business Environment

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      Environment-Behaviour Proceedings Journal
      e-IPH Ltd.

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          Abstract

          The fundamental of entrepreneurial orientation (EO) is needed to engage entrepreneur being creative, innovative, risky as well as uncertain activities in the market place and discover new opportunities before their competitors. Due to low risk-taking propensity, Micro, Small Medium Enterprises in Malaysia growing in number each year but they are not into becoming a large corporation due to unwillingness to commit resources to undergo activities and projects which resulted in the uncertainty of the outcomes. Hence, this study discussed the fundamental of entrepreneurial orientation and practices of EO among the new entrant in the business.

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          Author and article information

          Journal
          Environment-Behaviour Proceedings Journal
          E-BPJ
          e-IPH Ltd.
          2398-4287
          March 20 2020
          March 23 2020
          : 5
          : 13
          : 415
          Article
          10.21834/e-bpj.v5i13.1949
          b43240a4-4676-41f9-b0c8-1734e9c43b56
          © 2020

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/


          Psychology,Urban design & Planning,Urban studies,General behavioral science,Cultural studies

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