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      What Makes Online Content Viral?

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing Research
      Publisher: American Marketing Association (AMA)

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          Journal
          Title: Journal of Marketing Research
          Abbreviated Title: Journal of Marketing Research
          Publisher: American Marketing Association (AMA)
          ISSN (Print): 0022-2437
          Publication date Created: April 2012
          Publication date (Print): April 2012
          Volume: 49
          Issue: 2
          Pages: 192-205
          Article
          DOI: 10.1509/jmr.10.0353
          SO-VID: b43ec848-d92c-4c57-8fed-a608d1414873
          Copyright © © 2012
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