An empirical investigation and comparison of neural networks and regression for scanner data analysis

Ainscough, Thomas L.; Aronson, Jay E.

doi:10.1016/S0969-6989(98)00007-1

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An empirical investigation and comparison of neural networks and regression for scanner data analysis

Author(s): Thomas L. Ainscough , Jay E. Aronson

Publication date Created: October 1999

Publication date (Print): October 1999

Journal: Journal of Retailing and Consumer Services

Publisher: Elsevier BV

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Title: Journal of Retailing and Consumer Services

Abbreviated Title: Journal of Retailing and Consumer Services

Publisher: Elsevier BV

ISSN (Print): 09696989

Publication date Created: October 1999

Publication date (Print): October 1999

Volume: 6

Issue: 4

Pages: 205-217

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DOI: 10.1016/S0969-6989(98)00007-1

SO-VID: b44eb2b2-81d7-4e56-a6c2-bdb62362de49

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Self URI (article page): http://linkinghub.elsevier.com/retrieve/pii/S0969698998000071

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An empirical investigation and comparison of neural networks and regression for scanner data analysis

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African Journal of Empirical Research

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