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      Visual abstracts to disseminate research findings: an analysis of journals using #visualabstract on Twitter

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      119999 Medical and Health Sciences not elsewhere classified

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          Abstract

          <div><b>Objective: </b>Visual (or graphical) abstracts are infographic summaries of journal articles that can facilitate social media communication of research findings. We investigated the journals that use Twitter to disseminate research findings and looked at the effectiveness of this process.</div><div><br></div><div><b>Research design and methods:</b> We reviewed all tweets posted during November 2018 that included #visualabstract. We identified journal Twitter accounts, reviewed tweet content and assessed the journal characteristics.</div><div><br></div><div><b>Results: </b>We identified 3662 tweets (including 387 original tweets) from 2653 Twitter accounts. Among these were 44 journal accounts; 39 journals collectively posted 140 original tweets (median 2, range 0–23), whereas 5 journals retweeted third-party visual abstracts and did not generate original content. Journal follower numbers ranged from 147 to 543 131 (median 4458). Original journal tweets gained a median (maximum) of 8 (365) likes and 6 (273) retweets: New England Journal of Medicine had the greatest engagement. The most active publisher was Elsevier (14/44 journals; 32%), and the most active therapy area was surgery (18/44 journals; 41%). Visual abstracts were required by only 3/44 journals (7%), and 29/44 journals (66%) applied a distinctive journal style. Only 11/44 journals (25%) included the visual abstract alongside the published article. The access statuses of the journals were: 9 open access, 1 subscription-based and 34 hybrid.</div><div><br></div><div><b>Conclusions: </b>Visual abstracts are now being tweeted by leading biomedical journals. It seems that most journals see them primarily as a tool for social media engagement, with only 25% of journals publishing the visual abstract on the journal page. Making visual abstracts available alongside the article as well as on Twitter could make scientific research more accessible.<br><br><div>Poster presented at the 2019 Annual Meeting of the International Society for Medical Publication Professionals (ISMPP), April 15–17, 2019, National Harbor, MD, USA</div></div>

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          Author and article information

          Journal
          figshare
          2021
          08 September 2021
          08 September 2021
          Author information
          https://orcid.org/0000-0003-0221-0098
          Article
          10.6084/M9.FIGSHARE.16587185
          b45c7038-0a8d-426a-8575-0d9454a976ee

          CC BY 4.0

          History

          119999 Medical and Health Sciences not elsewhere classified

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