Title:
Journal of Consumer Research
Abbreviated Title:
J CONSUM RES
Publisher:
University of Chicago Press
ISSN
(Print):
0093-5301
ISSN
(Electronic):
1537-5277
Publication date Created:
March
1984
Publication date
(Print):
March
1984
Volume: 10
Issue: 4
Page: 398
Article
DOI: 10.1086/208978
SO-VID: b4ae72e6-bd13-4d14-bffc-695dd7c48685
Copyright © ©
1984