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Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives
Author(s):
Anne Mollen
,
Hugh Wilson
Publication date
Created:
September 2010
Publication date
(Print):
September 2010
Journal:
Journal of Business Research
Publisher:
Elsevier BV
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38
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Measuring the Customer Experience in Online Environments: A Structural Modeling Approach
Thomas P. Novak
,
Donna Hoffman
,
Yiu-Fai Yung
(2000)
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The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
Matthew Thomson
,
C. Park
,
Deborah MacInnis
(2005)
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Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Yakov Bart
,
Venkatesh Shankar
,
Fareena Sultan
…
(2005)
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Author and article information
Journal
Title:
Journal of Business Research
Abbreviated Title:
Journal of Business Research
Publisher:
Elsevier BV
ISSN (Print):
01482963
Publication date Created:
September 2010
Publication date (Print):
September 2010
Volume
: 63
Issue
: 9-10
Pages
: 919-925
Article
DOI:
10.1016/j.jbusres.2009.05.014
SO-VID:
b5be0b60-2fe8-4cbb-ad7d-634175f40819
Copyright ©
© 2010
License:
http://www.elsevier.com/tdm/userlicense/1.0/
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