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Cultivating Trust and Harvesting Value in Virtual Communities
January 2008
January 2008
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Most cited references39
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The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt (1994)
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An Examination of the Nature of Trust in Buyer-Seller Relationships
Patricia Doney, Joseph Cannon (1997)
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Consumer-Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
C.B. Bhattacharya, Sankar Sen (2003)