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      Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience

      Author(s): , , ,
      Publication date Created:
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      Journal: Journal of Retailing and Consumer Services
      Publisher: Elsevier BV

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          Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

          Claes Fornell, David Larcker (2018)
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            On the evaluation of structural equation models

            Richard Bagozzi, Youjae Yi (1988)
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              PLS-SEM: Indeed a Silver Bullet

              Joe F. Hair, Christian M. Ringle, Marko Sarstedt (2011)
              Article 0 comments Cited 2039 times – based on 0 reviews     Review now
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                Author and article information

                Contributors
                Sergio Barta: (View ORCID Profile)
                Daniel Belanche: (View ORCID Profile)
                Marta Flavián: (View ORCID Profile)
                Journal
                Title: Journal of Retailing and Consumer Services
                Abbreviated Title: Journal of Retailing and Consumer Services
                Publisher: Elsevier BV
                ISSN (Print): 09696989
                Publication date Created: January 2023
                Publication date (Print): January 2023
                Volume: 70
                Page: 103149
                Article
                DOI: 10.1016/j.jretconser.2022.103149
                SO-VID: b5cfe2ee-e015-4c3b-a237-380b8e2bc6b5
                Copyright statement: © 2023
                License:

                https://www.elsevier.com/tdm/userlicense/1.0/

                http://creativecommons.org/licenses/by-nc-nd/4.0/

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                Product
                Self URI (article page): https://linkinghub.elsevier.com/retrieve/pii/S0969698922002429

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