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      Measuring the Involvement Construct

      Journal of Consumer Research

      University of Chicago Press

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          Journal
          Journal of Consumer Research
          J CONSUM RES
          University of Chicago Press
          0093-5301
          1537-5277
          December 1985
          December 1985
          : 12
          : 3
          : 341
          Article
          10.1086/208520
          © 1985
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