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      Looking the Part: Television Leads Less Informed Citizens to Vote Based on Candidates’ Appearance : LOOKING THE PART

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      American Journal of Political Science
      Wiley-Blackwell

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          Advantages and Disadvantages of Cognitive Heuristics in Political Decision Making

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            Mere Exposure: A Gateway to the Subliminal

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              Automatic and intentional brain responses during evaluation of trustworthiness of faces.

              Successful social interaction partly depends on appraisal of others from their facial appearance. A critical aspect of this appraisal relates to whether we consider others to be trustworthy. We determined the neural basis for such trustworthiness judgments using event-related functional magnetic resonance imaging. Subjects viewed faces and assessed either trustworthiness or age. In a parametric factorial design, trustworthiness ratings were correlated with BOLD signal change to reveal task-independent increased activity in bilateral amygdala and right insula in response to faces judged untrustworthy. Right superior temporal sulcus (STS) showed enhanced signal change during explicit trustworthiness judgments alone. The findings extend a proposed model of social cognition by highlighting a functional dissociation between automatic engagement of amygdala versus intentional engagement of STS in social judgment.
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                Author and article information

                Journal
                American Journal of Political Science
                Wiley-Blackwell
                00925853
                July 2011
                July 2011
                : 55
                : 3
                : 574-589
                Article
                10.1111/j.1540-5907.2011.00511.x
                b60d1eec-fd02-4915-b21c-6a9810c9c539
                © 2011

                http://doi.wiley.com/10.1002/tdm_license_1

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