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      Self-Selection and Information Role of Online Product Reviews

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      Information Systems Research

      Institute for Operations Research and the Management Sciences (INFORMS)

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          A Theory of Fads, Fashion, Custom, and Cultural Change as Informational Cascades

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            The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms

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              Using Online Conversations to Study Word-of-Mouth Communication

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                Author and article information

                Journal
                Information Systems Research
                Information Systems Research
                Institute for Operations Research and the Management Sciences (INFORMS)
                1047-7047
                1526-5536
                December 2008
                December 2008
                : 19
                : 4
                : 456-474
                Article
                10.1287/isre.1070.0154
                © 2008

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