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      Analysis of the process of communicational informational monthly of a São Paulo State interior region cooperative

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          Abstract

          The information is an essential element for decision-making. In the environmental organizations, have access to information becomes crucial to remain competitive conditions in an increasingly global market. For farmers, access to the media to provide them with data to enable a more secure decision-making is fundamental. In this sense, the organizations, associations, governments and private companies lay hold of communication tools that can equip your audience information. In the specific case of this study, we sought to analyze the information content developed by a Cooperative inside of São Paulo. The methodological approach of this research followed the exploratory and descriptive research supported by content analysis, using both Nvivo® software. It was noted, that the present communication barriers in this study have a potential exclusion of features and can harm. particularly, a significant portion of the cooperative members belonging to family farming, since these also included among the public of the cooperative.

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          Author and article information

          Journal
          Revista Eletrônica Competências Digitais para Agricultura Familiar
          Universidade Estadual Paulista Júlio de Mesquita Filho
          01 December 2016
          : 2
          : 2
          : 20-38
          Affiliations
          [1 ] Universidade Estadual Paulista (UNESP)
          Article
          1500741e84da46609a2a79b22cabdc59

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

          Categories
          Agriculture (General)
          S1-972

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