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      Reinforcing Spirals Model: Conceptualizing the Relationship Between Media Content Exposure and the Development and Maintenance of Attitudes

      Media Psychology
      Informa UK Limited

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          Abstract

          The Reinforcing Spirals Model (RSM, Citation Withheld) has two primary purposes. First, the RSM provides a general framework for conceptualizing media use as part of a dynamic, endogenous process combining selective exposure and media effects that may be drawn on by theorists concerned with a variety of social processes and effects. Second, the RSM utilizes a systems-theory perspective to describe how patterns of mediated and interpersonal communication contribute to the development and maintenance of social identities and ideology as well as more transient attitudes and related behaviors, and how those outcomes may influence subsequent media use. The RSM suggests contingencies that may lead to homeostasis or encourage certain individuals or groups to extreme polarization of such attitudes. In addition, the RSM proposes social cognitive mechanisms that may be responsible for attitude maintenance and reinforcement. This article discusses empirical progress in testing the model, addresses misconceptions that have arisen, and provides elaborated illustrations of the model. The article also identifies potentially fruitful directions for further conceptual development and empirical testing of the RSM.

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          Most cited references29

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          Polarization and Partisan Selective Exposure

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            The Differential Susceptibility to Media Effects Model

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              Entertainment as Pleasurable and Meaningful: Identifying Hedonic and Eudaimonic Motivations for Entertainment Consumption

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                Author and article information

                Journal
                Media Psychology
                Media Psychology
                Informa UK Limited
                1521-3269
                1532-785X
                September 04 2014
                June 13 2014
                : 18
                : 3
                : 370-395
                Article
                10.1080/15213269.2014.897236
                4565521
                26366124
                b6f05a69-657b-455b-98bd-4143e0733cd6
                © 2014

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