Title:
Journal of Marketing Management
Abbreviated Title:
Journal of Marketing Management
Publisher:
Informa UK Limited
ISSN
(Print):
0267-257X
ISSN
(Electronic):
1472-1376
Publication date Created:
July
09 2010
Publication date
(Print):
July
09 2010
Volume: 26
Issue: 7-8
Pages: 686-705
Article
DOI: 10.1080/02672571003780106
SO-VID: b6faf61b-18b4-49a0-a47a-1d7fbb232094
Copyright © ©
2010