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      No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          Job Market Signaling

          Michael Spence (1973)
          Article 0 comments Cited 1661 times – based on 0 reviews     Review now
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            Advertising as Information

            Phillip Nelson (1974)
            Article 0 comments Cited 391 times – based on 0 reviews     Review now
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              Price and Advertising Signals of Product Quality

              Paul Milgrom, John L Roberts (1986)
              Article 0 comments Cited 231 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: April 2000
                Publication date (Print): April 2000
                Volume: 64
                Issue: 2
                Pages: 66-79
                Article
                DOI: 10.1509/jmkg.64.2.66.18000
                SO-VID: b7d32790-8b45-4930-92e6-907368698cca
                Copyright © © 2000
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