For Publishers
DiscoveryMetadataPeer reviewHostingPublishing
For Researchers
JoinPublishReviewCollect
Register
Blog
About
Search
Advanced search
My ScienceOpen
Search
For Publishers
For Researchers
Blog
About
15
views
12
references
 Top references
cited by
61
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      1,018
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Article: not found

      Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing Research
      Publisher: American Marketing Association (AMA)

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references12

          • Record: found
          • Abstract: not found
          • Article: not found

          An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors

          R. P. Bagozzi, P. A. Dabholkar (2002)
          Article 0 comments Cited 280 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            The Choice Theory Approach to Market Research

            Daniel McFadden (1986)
            Article 0 comments Cited 169 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction

              Susan M Broniarczyk, Leigh McAlister, Wayne Hoyer (1998)
              Article 0 comments Cited 79 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and article information

                Journal
                Title: Journal of Marketing Research
                Abbreviated Title: Journal of Marketing Research
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2437
                Publication date Created: May 2005
                Publication date (Print): May 2005
                Volume: 42
                Issue: 2
                Pages: 219-227
                Article
                DOI: 10.1509/jmkr.42.2.219.62293
                SO-VID: b838f972-37d4-4855-8f13-042c0eac4906
                Copyright © © 2005
                History

                Data availability:

                Comments

                Comment on this article

                scite_

                Similar content1,018

                See all similar

                Cited by59

                See all cited by

                Most referenced authors139

                See all reference authors