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      Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing Research
      Publisher: American Marketing Association (AMA)

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          An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors

          R. P. Bagozzi, P. A. Dabholkar (2002)
          Article 0 comments Cited 292 times – based on 0 reviews     Review now
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            The Choice Theory Approach to Market Research

            Daniel McFadden (1986)
            Article 0 comments Cited 176 times – based on 0 reviews     Review now
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              Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction

              Susan M Broniarczyk, Leigh McAlister, Wayne Hoyer (1998)
              Article 0 comments Cited 79 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing Research
                Abbreviated Title: Journal of Marketing Research
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2437
                Publication date Created: May 2005
                Publication date (Print): May 2005
                Volume: 42
                Issue: 2
                Pages: 219-227
                Article
                DOI: 10.1509/jmkr.42.2.219.62293
                SO-VID: b838f972-37d4-4855-8f13-042c0eac4906
                Copyright © © 2005
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