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      Effects of direct-to-consumer advertising of hydroxymethylglutaryl coenzyme a reductase inhibitors on attainment of LDL-C goals.

      Clinical Therapeutics
      Elsevier BV

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          Abstract

          Although highly controversial, directto-consumer (DTC) television advertising for prescription drugs is an established practice in the US health care industry. While the US Food and Drug Administration is currently reexamining its regulatory stance, little evidence exists regarding the impact of DTC advertising on patient health outcomes.

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          Journal
          17296467
          10.1016/j.clinthera.2006.12.015

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