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      Market Orientation, Creativity, and New Product Performance in High-Technology Firms

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          Most cited references48

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          Market Orientation: The Construct, Research Propositions, and Managerial Implications

          Ajay K. Kohli, Bernard Jaworski (1990)
          Article 0 comments Cited 772 times – based on 0 reviews     Review now
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            The Effect of a Market Orientation on Business Profitability

            John Narver, Stanley F. Slater (1990)
            Article 0 comments Cited 724 times – based on 0 reviews     Review now
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              DETERMINANTS OF INNOVATIVE BEHAVIOR: A PATH MODEL OF INDIVIDUAL INNOVATION IN THE WORKPLACE.

              S G Scott, R Bruce (1994)
              Article 0 comments Cited 703 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: April 2004
                Publication date (Print): April 2004
                Volume: 68
                Issue: 2
                Pages: 114-132
                Article
                DOI: 10.1509/jmkg.68.2.114.27788
                SO-VID: b88c48d3-9d39-446c-989b-3a97a44bc6b2
                Copyright © © 2004
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