Brandenburg State Authorities for Heritage Management and State Museum of Archaeology, together with local authorities, developed a project, to integrate various important archaeological sites into a shared cultural tourism concept – thus the Prignitz Archaeological Route was formed. This article highlights three of the seven sites that are included in the project: the Bronze Age grave mound from 800 BCE at Seddin, the abandoned town of the 12th and 13th century in Freyenstein and the battlefield from 1636 near Wittstock. Each place had to apply three main approaches: heritage management, research and tourism development.