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      Changes in sustainability in the global wine industry

      International Journal of Wine Business Research
      Emerald

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          Abstract

          Purpose

          The wine industry is the one that is tightly linked to sustainability as its processes both impact and are impacted by the environment, society and companies’ financial well-being. However, data show that this may not be recognized in practice. Thus, this research paper aims to examine what has changed with respect to sustainability practices over the past 10–15 years in this industry.

          Design/methodology/approach

          A development-based multi-method approach was used to examine the purpose. In Phase 1, a grounded theory study conducted between 2009 and 2015 from wine businesses in 12 different global regions brought to light a potential disconnect between theory and practice in the importance of sustainability. In Phase 2, a comprehensive literature review and analysis of updated online content from the Phase 1 companies was conducted to paint a picture of the progression of sustainability focus and its implementation in company processes.

          Findings

          Using legitimacy theory as a foundation, it was found that the choice to pursue sustainability in this industry generally begins with a focus on environmental practices followed by financial sustainability and more recently social sustainability. Producers are also starting to emphasize overall sustainability often encompassing all three dimensions. The industry has also progressed through “levels of sophistication” in the different major supply chain processes (supply, production and distribution) over the years with their environmental efforts.

          Originality/value

          A framework of sustainability growth in the industry through a matrix of process sophistication is developed from the data. The results offer implications for theory, practice and industry policy and informs the future trajectory of sustainability within global business.

          Related collections

          Most cited references70

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          MANAGING LEGITIMACY: STRATEGIC AND INSTITUTIONAL APPROACHES.

          M. Suchman (1995)
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            A framework of sustainable supply chain management: moving toward new theory

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              Sustainable supply chain management: evolution and future directions

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                Author and article information

                Journal
                International Journal of Wine Business Research
                IJWBR
                Emerald
                1751-1062
                1751-1062
                December 16 2021
                July 05 2022
                December 16 2021
                July 05 2022
                : 34
                : 3
                : 392-409
                Article
                10.1108/IJWBR-03-2021-0021
                b90ecf02-7004-405f-bdeb-215325e14aeb
                © 2022

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