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      Communicating antimicrobial resistance and stewardship in the national press: Lessons from sepsis awareness campaigns

      research-article
      * , , ,
      The Journal of Infection
      W.B. Saunders
      Drug resistance, microbial, Sepsis, Mass media

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          Highlights

          • Antimicrobial resistance (AMR) and sepsis have been the subject of increasing media focus.

          • Reporting of these issues in UK newspapers contains potentially conflicting messages about antibiotic use.

          • Articles about sepsis frequently document its impact using personal narratives that rarely feature in articles about AMR.

          • Few articles balance messages about early antibiotic treatment in sepsis with the need to reduce unnecessary prescribing.

          • •   Integrating

            media discourses about AMR and sepsis may help improve public understandings about the importance of antimicrobial stewardship.

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          Most cited references16

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          Medicine in the Popular Press: The Influence of the Media on Perceptions of Disease

          In an age of increasing globalization and discussion of the possibility of global pandemics, increasing rates of reporting of these events may influence public perception of risk. The present studies investigate the impact of high levels of media reporting on the perceptions of disease. Undergraduate psychology and medical students were asked to rate the severity, future prevalence and disease status of both frequently reported diseases (e.g. avian flu) and infrequently reported diseases (e.g. yellow fever). Participants considered diseases that occur frequently in the media to be more serious, and have higher disease status than those that infrequently occur in the media, even when the low media frequency conditions were considered objectively ‘worse’ by a separate group of participants. Estimates of severity also positively correlated with popular print media frequency in both student populations. However, we also see that the concurrent presentation of objective information about the diseases can mitigate this effect. It is clear from these data that the media can bias our perceptions of disease.
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            Not in my backyard: a systematic review of clinicians' knowledge and beliefs about antibiotic resistance.

            To systematically review clinicians' knowledge and beliefs about the importance and causes of antibiotic resistance, and strategies to reduce resistance.
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              Safety of reduced antibiotic prescribing for self limiting respiratory tract infections in primary care: cohort study using electronic health records

              Objective To determine whether the incidence of pneumonia, peritonsillar abscess, mastoiditis, empyema, meningitis, intracranial abscess, and Lemierre’s syndrome is higher in general practices that prescribe fewer antibiotics for self limiting respiratory tract infections (RTIs). Design Cohort study. Setting 610 UK general practices from the UK Clinical Practice Research Datalink. Participants Registered patients with 45.5 million person years of follow-up from 2005 to 2014. Exposures Standardised proportion of RTI consultations with antibiotics prescribed for each general practice, and rate of antibiotic prescriptions for RTIs per 1000 registered patients. Main outcome measures Incidence of pneumonia, peritonsillar abscess, mastoiditis, empyema, meningitis, intracranial abscess, and Lemierre’s syndrome, adjusting for age group, sex, region, deprivation fifth, RTI consultation rate, and general practice. Results From 2005 to 2014 the proportion of RTI consultations with antibiotics prescribed decreased from 53.9% to 50.5% in men and from 54.5% to 51.5% in women. From 2005 to 2014, new episodes of meningitis, mastoiditis, and peritonsillar abscess decreased annually by 5.3%, 4.6%, and 1.0%, respectively, whereas new episodes of pneumonia increased by 0.4%. Age and sex standardised incidences for pneumonia and peritonsillar abscess were higher for practices in the lowest fourth of antibiotic prescribing compared with the highest fourth. The adjusted relative risk increases for a 10% reduction in antibiotic prescribing were 12.8% (95% confidence interval 7.8% to 17.5%, P<0.001) for pneumonia and 9.9% (5.6% to 14.0%, P<0.001) for peritonsillar abscess. If a general practice with an average list size of 7000 patients reduces the proportion of RTI consultations with antibiotics prescribed by 10%, then it might observe 1.1 (95% confidence interval 0.6 to 1.5) more cases of pneumonia each year and 0.9 (0.5 to 1.3) more cases of peritonsillar abscess each decade. Mastoiditis, empyema, meningitis, intracranial abscess, and Lemierre’s syndrome were similar in frequency at low prescribing and high prescribing practices. Conclusions General practices that adopt a policy to reduce antibiotic prescribing for RTIs might expect a slight increase in the incidence of treatable pneumonia and peritonsillar abscess. No increase is likely in mastoiditis, empyema, bacterial meningitis, intracranial abscess, or Lemierre’s syndrome. Even a substantial reduction in antibiotic prescribing was predicted to be associated with only a small increase in numbers of cases observed overall, but caution might be required in subgroups at higher risk of pneumonia.
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                Author and article information

                Contributors
                Journal
                J Infect
                J. Infect
                The Journal of Infection
                W.B. Saunders
                0163-4453
                1532-2742
                1 February 2019
                February 2019
                : 78
                : 2
                : 88-94
                Affiliations
                [0001]MRC/CSO Social and Public Health Sciences Unit, University of Glasgow, Scotland, United Kingdom
                Author notes
                [* ]Corresponding author. lynne.rush@ 123456glasgow.ac.uk
                Article
                S0163-4453(18)30262-7
                10.1016/j.jinf.2018.09.001
                6423462
                30194956
                bb0f7b04-6f55-4b03-b399-e29014ebebad
                © 2018 The Authors

                This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).

                History
                : 29 August 2018
                : 1 September 2018
                Categories
                Article

                Infectious disease & Microbiology
                drug resistance, microbial,sepsis,mass media
                Infectious disease & Microbiology
                drug resistance, microbial, sepsis, mass media

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