Blog
About

191
views
0
recommends
+1 Recommend
1 collections
    4
    shares
      • Record: found
      • Abstract: found
      • Conference Proceedings: found
      Is Open Access

      The Interplay between Classical Aesthetics, Expressive Aesthetics and Persuasiveness in Behavior Modeling

      1 , 1 , 2 , 1 , 1

      Proceedings of the 32nd International BCS Human Computer Interaction Conference (HCI)

      Human Computer Interaction Conference

      4 - 6 July 2018

      Classical aesthetics, expressive aesthetics, persuasiveness, behavior model, fitness app, gender, race, exercise-type

      Read this article at

      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          Research has shown that visual aesthetics plays a key role in the persuasiveness of behavior change support systems. However, there is limited knowledge on how much each of the two dimensions of visual aesthetics (classical and expressive) contributes to the aesthetics-persuasiveness relationship. To bridge this gap, we conducted an empirical study among 669 subjects in North America to investigate: (1) the interrelationships among all three design constructs— classical aesthetics, expressive aesthetics and persuasiveness—using fitness apps featuring exercise behavior models as a case study; and (2) the moderating effect of the gender, race and exercise-type characteristics of the behavior model. Our Structure Equation Model (SEM) analysis shows that, regardless of the gender, race and exercise-type characteristics of the behavior model, both classical aesthetics and expressive aesthetics significantly impact persuasiveness. Overall, our path model explains 41% of the variance of persuasiveness, with expressive aesthetics having a stronger direct influence and mediating the influence of classical aesthetics on persuasiveness. Our findings underscore the need for designers of persuasive apps to leverage both dimensions of visual aesthetics—especially expressive aesthetics—in the design of behavior models to increase their persuasiveness as change agents.

          Related collections

          Most cited references 19

          • Record: found
          • Abstract: not found
          • Article: not found

          Assessing dimensions of perceived visual aesthetics of web sites

            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Persuasive Systems Design: Key Issues, Process Model, and System Features

              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              WORLDWIDE SURVEY OF FITNESS TRENDS FOR 2017

                Bookmark

                Author and article information

                Contributors
                Conference
                July 2018
                July 2018
                : 1-10
                Affiliations
                [1 ] University of Saskatchewan

                Saskatoon, Canada
                [2 ] Dalhousie University

                Halifax, Canada
                Article
                10.14236/ewic/HCI2018.15
                © Oyibo et al. Published by BCS Learning and Development Ltd. Proceedings of British HCI 2018. Belfast, UK.

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                Proceedings of the 32nd International BCS Human Computer Interaction Conference
                HCI
                32
                Belfast, UK
                4 - 6 July 2018
                Electronic Workshops in Computing (eWiC)
                Human Computer Interaction Conference
                Product
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page): https://ewic.bcs.org/
                Categories
                Electronic Workshops in Computing

                Comments

                Comment on this article