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      Crowd‐funding: transforming customers into investors through innovative service platforms

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      Journal: Journal of Service Management
      Publisher: Emerald

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          Service-dominant logic: continuing the evolution

          Stephen Vargo, Robert F. Lusch (2008)
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            Brand Community

            Albert Muniz, Thomas O'Guinn (2001)
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              Market Orientation: The Construct, Research Propositions, and Managerial Implications

              Ajay K. Kohli, Bernard Jaworski (1990)
              Article 0 comments Cited 771 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Service Management
                Abbreviated Title: Journal of Service Management
                Publisher: Emerald
                ISSN (Print): 1757-5818
                Publication date Created: August 09 2011
                Publication date (Print): August 09 2011
                Volume: 22
                Issue: 4
                Pages: 443-470
                Article
                DOI: 10.1108/09564231111155079
                SO-VID: bc7766ee-9d4d-49db-86d4-acb1d5a41c3d
                Copyright © © 2011
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                http://www.emeraldinsight.com/page/tdm

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