The Process of Customer Engagement: A Conceptual Framework

Bowden, Jana Lay-Hwa

doi:10.2753/MTP1069-6679170105

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The Process of Customer Engagement: A Conceptual Framework

Author(s): Jana Lay-Hwa Bowden

Publication date Created: December 1 2009

Publication date (Print): December 1 2009

Journal: The Journal of Marketing Theory and Practice

Publisher: M. E. Sharpe Inc.

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Journal ID (publisher-id): MTP

Title: The Journal of Marketing Theory and Practice

Abbreviated Title: The Journal of Marketing Theory and Practice

Publisher: M. E. Sharpe Inc.

ISSN (Print): 1069-6679

Publication date Created: December 1 2009

Publication date (Print): December 1 2009

Volume: 17

Issue: 1

Pages: 63-74

Article

DOI: 10.2753/MTP1069-6679170105

SO-VID: bcf564d2-8a27-4fc2-b5fd-ecb07e7bdb6c

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The Process of Customer Engagement: A Conceptual Framework

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Special issue: IOE@120: Critical Engagement with Educational and Social Thought, Practice and Development

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