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      Social media and international advertising: theoretical challenges and future directions

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      Journal: International Marketing Review
      Publisher: Emerald

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          Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

          Lisette de Vries, Sonja Gensler, Peter S.H. Leeflang (2012)
          Article 0 comments Cited 279 times – based on 0 reviews     Review now
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            Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

            Shu-Chuan Chu, Yoojung Kim (2015)
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              Public Displays of Connection

              J Donath, Janice D. Boyd (2004)
              Article 0 comments Cited 208 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: International Marketing Review
                Abbreviated Title: International Marketing Review
                Publisher: Emerald
                ISSN (Print): 0265-1335
                Publication date Created: February 18 2013
                Publication date (Print): February 18 2013
                Volume: 30
                Issue: 1
                Pages: 56-71
                Article
                DOI: 10.1108/02651331311298573
                SO-VID: bd307eac-3ada-4577-8e6e-075dee6b40a3
                Copyright © © 2013
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                http://www.emeraldinsight.com/page/tdm

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