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      Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Interactive Marketing
      Publisher: Elsevier BV

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

          Susan Fournier (1998)
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            Service-dominant logic: continuing the evolution

            Stephen Vargo, Robert F. Lusch (2008)
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              Customer Engagement Behavior: Theoretical Foundations and Research Directions

              Vikas Mittal, Stephan Nass, Doreén Pick … (2010)
              Article 0 comments Cited 491 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Interactive Marketing
                Abbreviated Title: Journal of Interactive Marketing
                Publisher: Elsevier BV
                ISSN (Print): 10949968
                Publication date Created: May 2014
                Publication date (Print): May 2014
                Volume: 28
                Issue: 2
                Pages: 149-165
                Article
                DOI: 10.1016/j.intmar.2013.12.002
                SO-VID: be7d003d-829e-46c4-9b50-5afdfde541f9
                Copyright statement: © 2014
                License:

                http://www.elsevier.com/tdm/userlicense/1.0/

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                Self URI (article page): http://linkinghub.elsevier.com/retrieve/pii/S1094996813000649

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