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Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
Author(s):
Linda D. Hollebeek
,
Mark S. Glynn
,
Roderick J. Brodie
Publication date
Created:
May 2014
Publication date
(Print):
May 2014
Journal:
Journal of Interactive Marketing
Publisher:
Elsevier BV
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Special issue: IOE@120: Critical Engagement with Educational and Social Thought, Practice and Development
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Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Susan Fournier
(1998)
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Service-dominant logic: continuing the evolution
Stephen Vargo
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Robert F. Lusch
(2008)
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Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research
R. J. Brodie
,
L. D. Hollebeek
,
Verica Jurić
…
(2011)
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Author and article information
Journal
Title:
Journal of Interactive Marketing
Abbreviated Title:
Journal of Interactive Marketing
Publisher:
Elsevier BV
ISSN (Print):
10949968
Publication date Created:
May 2014
Publication date (Print):
May 2014
Volume
: 28
Issue
: 2
Pages
: 149-165
Article
DOI:
10.1016/j.intmar.2013.12.002
SO-VID:
be7d003d-829e-46c4-9b50-5afdfde541f9
Copyright ©
© 2014
License:
http://www.elsevier.com/tdm/userlicense/1.0/
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