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      Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

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      Journal of Interactive Marketing
      Elsevier BV

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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            Service-dominant logic: continuing the evolution

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              Customer Engagement Behavior: Theoretical Foundations and Research Directions

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                Author and article information

                Journal
                Journal of Interactive Marketing
                Journal of Interactive Marketing
                Elsevier BV
                10949968
                May 2014
                May 2014
                : 28
                : 2
                : 149-165
                Article
                10.1016/j.intmar.2013.12.002
                be7d003d-829e-46c4-9b50-5afdfde541f9
                © 2014

                http://www.elsevier.com/tdm/userlicense/1.0/

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