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      Successfully Communicating a Cocreated Innovation

      Author(s): , , ,
      Publication date Created:
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      Journal: Journal of Marketing
      Publisher: SAGE Publications

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          Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site

          Michael Trusov, Randolph E Bucklin, Koen Pauwels (2009)
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            Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation

            Carliss Y. Baldwin, Eric von Hippel (2011)
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              The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation

              Tom van Laer, Ko de Ruyter, Luca M. Visconti … (2014)
              Article 0 comments Cited 166 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: SAGE Publications
                ISSN (Print): 0022-2429
                ISSN (Electronic): 1547-7185
                Publication date Created: May 09 2019
                Publication date Created: July 2019
                Publication date (Electronic): April 17 2019
                Publication date (Print): July 2019
                Volume: 83
                Issue: 4
                Pages: 38-57
                Article
                DOI: 10.1177/0022242919841039
                SO-VID: c034889d-9777-47bb-bb84-af872139f12b
                Copyright © © 2019
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                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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