Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
SAGE Publications
ISSN
(Print):
0022-2429
ISSN
(Electronic):
1547-7185
Publication date Created:
May
09 2019
Publication date Created:
July
2019
Publication date
(Electronic):
April
17 2019
Publication date
(Print):
July
2019
Volume: 83
Issue: 4
Pages: 38-57
Article
DOI: 10.1177/0022242919841039
SO-VID: c034889d-9777-47bb-bb84-af872139f12b
Copyright © ©
2019