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      Brand Credibility, Brand Consideration, and Choice

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Consumer Research
      Publisher: University of Chicago Press

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          The Role of Market Forces in Assuring Contractual Performance

          Benjamin Klein, Keith B. Leffler (1981)
          Article 0 comments Cited 326 times – based on 0 reviews     Review now
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            An Evaluation Cost Model of Consideration Sets

            John Hauser, Birger Wernerfelt (1990)
            Article 0 comments Cited 145 times – based on 0 reviews     Review now
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              Consumer Information Search Revisited: Theory and Empirical Analysis

              Debabrata Talukdar, Sridhar Moorthy, Brian Ratchford (1997)
              Article 0 comments Cited 122 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Consumer Research
                Abbreviated Title: J Consum Res
                Publisher: University of Chicago Press
                ISSN (Print): 0093-5301
                ISSN (Electronic): 1537-5277
                Publication date Created: June 01 2004
                Publication date (Print): June 01 2004
                Volume: 31
                Issue: 1
                Pages: 191-198
                Article
                DOI: 10.1086/383434
                SO-VID: c0f25a9c-cc8d-4cee-922b-2ca14a6fc948
                Copyright © © 2004
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