PLS-SEM: Indeed a Silver Bullet

Hair, Joe F.; Ringle, Christian M.; Sarstedt, Marko

doi:10.2753/MTP1069-6679190202

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PLS-SEM: Indeed a Silver Bullet

Author(s): Joe F. Hair , Christian M. Ringle , Marko Sarstedt

Publication date Created: April 1 2011

Publication date (Print): April 1 2011

Journal: The Journal of Marketing Theory and Practice

Publisher: M. E. Sharpe Inc.

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Journal ID (publisher-id): MTP

Title: The Journal of Marketing Theory and Practice

Abbreviated Title: The Journal of Marketing Theory and Practice

Publisher: M. E. Sharpe Inc.

ISSN (Print): 1069-6679

Publication date Created: April 1 2011

Publication date (Print): April 1 2011

Volume: 19

Issue: 2

Pages: 139-152

Article

DOI: 10.2753/MTP1069-6679190202

PubMed ID: 12635922

SO-VID: c0f5161f-69a1-4563-b77c-8427b2481515

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