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      Friendship Versus Business in Marketing Relationships

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      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          An Examination of the Nature of Trust in Buyer-Seller Relationships

          Patricia Doney, Joseph Cannon (1997)
          Article 0 comments Cited 708 times – based on 0 reviews     Review now
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            Trust in close relationships.

            John K Rempel, John Holmes, Mark P. Zanna (1985)
            Article 0 comments Cited 372 times – based on 0 reviews     Review now
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              The Good, the Bad, and the Ambivalent: Managing Identification among Amway Distributors

              Michael G. Pratt (2000)
              Article 0 comments Cited 264 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: October 2007
                Publication date (Print): October 2007
                Volume: 71
                Issue: 4
                Pages: 121-139
                Article
                DOI: 10.1509/jmkg.71.4.121
                SO-VID: c1583b2b-04bc-4e12-8841-5a2e1f2c15c2
                Copyright © © 2007
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