The role of Great Barrier Reef tourism operators in addressing climate change through strategic communication and direct action

[1 ] College of Business, Law and Governance, James Cook University, Townsville, Australia

[2 ] CSIRO Land and Water, based at the Australian Tropical Science and Innovation Precinct, James Cook University, Townsville, Australia

[3 ] College of Marine and Environmental Sciences, James Cook University, Townsville, Australia

[4 ] Bristol Business School, University of the West of England, Frenchay Campus, Bristol, United Kingdom

[5 ] Great Barrier Reef Marine Park Authority, Townsville, Australia