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      Real-time Messaging Platforms for Storytelling and Gamification in Museums: A case history in Milan

      1 , 2 , 3

      Electronic Visualisation and the Arts (EVA)

      Electronic Visualisation and the Arts

      12 - 14 July 2016

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          Abstract

          Statistics about social media usage show that instant messaging apps are increasingly popular (Kemp 2016). So far only a few museums use instant messaging to get in touch with their public, actual and potential. In 2014 and 2016 for example the Horniman Museum in South London experimented using WhatsApp to communicate with their visitors (Murphy 2016), while the Brooklyn Museum launched in 2015 a proprietary chat app called ASK with a dedicated answering team (Simon 2015). Even if completely different in scale, both experiments share the same goal: to provide real-time answers by human staff to visitors’ questions about the museums and the collections.

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          Author and article information

          Contributors
          Conference
          July 2016
          July 2016
          : 291-293
          Affiliations
          [1 ] InvisibleStudio

          31 Trafalgar Avenue – lower flat

          London (UK)

          SE15 6NP
          [2 ] Art in the City

          Via Donatello,18 – 20131

          Milano

          Italy
          [3 ] InvisibleStudio

          Corso Colombo 5 – 20144

          Milano



          Article
          10.14236/ewic/EVA2016.60

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

          Electronic Visualisation and the Arts
          EVA
          London, UK
          12 - 14 July 2016
          Electronic Workshops in Computing (eWiC)
          Electronic Visualisation and the Arts
          Product
          Product Information: 1477-9358BCS Learning & Development
          Self URI (journal page): https://ewic.bcs.org/
          Categories
          Electronic Workshops in Computing

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