Title:
Journal of Interactive Marketing
Abbreviated Title:
Journal of Interactive Marketing
Publisher:
Elsevier BV
ISSN
(Print):
10949968
Publication date Created:
May
2016
Publication date
(Print):
May
2016
Volume: 34
Issue:
Pages: 37-48
Article
DOI: 10.1016/j.intmar.2016.03.002
SO-VID: c23fe5de-06be-42fb-a9eb-687f425b7a86
Copyright © ©
2016