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      Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          A Logit Model of Brand Choice Calibrated on Scanner Data

          John Little, Peter M. Guadagni (1983)
          Article 0 comments Cited 286 times – based on 0 reviews     Review now
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            A spreading activation theory of memory

            John R. Anderson (1983)
            Article 0 comments Cited 267 times – based on 0 reviews     Review now
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              A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

              Wagner Kamakura, Gary Russell (1989)
              Article 0 comments Cited 197 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: January 2003
                Publication date (Print): January 2003
                Volume: 67
                Issue: 1
                Pages: 4-13
                Article
                DOI: 10.1509/jmkg.67.1.4.18594
                SO-VID: c25c9aa7-dda2-4e92-9368-cea230de0387
                Copyright © © 2003
                History

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