Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2429
Publication date Created:
January
2003
Publication date
(Print):
January
2003
Volume: 67
Issue: 1
Pages: 4-13
Article
DOI: 10.1509/jmkg.67.1.4.18594
SO-VID: c25c9aa7-dda2-4e92-9368-cea230de0387
Copyright © ©
2003