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      Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

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          Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research

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            The Dynamic Capabilities of Firms: an Introduction

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              Customer Engagement: Exploring Customer Relationships Beyond Purchase

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                Author and article information

                Contributors
                Journal
                Journal of the Academy of Marketing Science
                J. of the Acad. Mark. Sci.
                Springer Science and Business Media LLC
                0092-0703
                1552-7824
                June 10 2020
                Article
                10.1007/s11747-020-00733-3
                c34a5dfe-51b4-43b5-ba70-1b117c17b1fc
                © 2020

                https://creativecommons.org/licenses/by/4.0

                https://creativecommons.org/licenses/by/4.0

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