Title:
Journal of the Academy of Marketing Science
Abbreviated Title:
J. of the Acad. Mark. Sci.
Publisher:
Springer Science and Business Media LLC
ISSN
(Print):
0092-0703
ISSN
(Electronic):
1552-7824
Publication date
(Electronic):
June
10 2020
Article
DOI: 10.1007/s11747-020-00733-3
SO-VID: c34a5dfe-51b4-43b5-ba70-1b117c17b1fc
Copyright © ©
2020