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      Activation of the DLPFC Reveals an Asymmetric Effect in Risky Decision Making: Evidence from a tDCS Study

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          Abstract

          The phenomenon of loss aversion (the tendency for losses to have a greater impact than comparable gains) has long been observed in daily life. Neurocognitive studies and brain imaging studies have shed light on the correlation between the phenomenon of loss aversion and the brain region of the prefrontal cortex. Recent brain stimulation studies using bilateral transcranial magnetic stimulation or transcranial direct current stimulation (tDCS) have obtained various results showing the causal relationship between brain regions and decision making. With the goal of studying whether unilateral stimulation can change participants’ risky decision making in the frames of gains and losses, we applied different polarities of tDCS over the regions of the right or left prefrontal cortex. We also designed a risk measurement table (Multiple Price List) to reflect the participants’ attitudes toward risky decision making via the crossover point including the frames of gains and losses. The results of our experiment indicated that the participants tended to be more risk averse in the gain frame after receiving left anodal tDCS and more risk seeking in the loss frame after receiving right cathodal tDCS, which was consistent with the hypothesis that the process of risky decision making was correlated with the interaction of multiple systems in the brain. Our conclusion revealed an asymmetric effect of right/left DLPFC when the participants faced gains and losses, which partially provided the neural evidence and a feasible paradigm to help better understand risky decision making and loss aversion. The current study can not only expand the traditional understanding of the behavioral preferences of humans in economics but also accommodate empirical observations of behavioral economists on the preferences of humans.

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          Most cited references43

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          Advances in prospect theory: Cumulative representation of uncertainty

          Journal of Risk and Uncertainty, 5(4), 297-323
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            The neural basis of loss aversion in decision-making under risk.

            People typically exhibit greater sensitivity to losses than to equivalent gains when making decisions. We investigated neural correlates of loss aversion while individuals decided whether to accept or reject gambles that offered a 50/50 chance of gaining or losing money. A broad set of areas (including midbrain dopaminergic regions and their targets) showed increasing activity as potential gains increased. Potential losses were represented by decreasing activity in several of these same gain-sensitive areas. Finally, individual differences in behavioral loss aversion were predicted by a measure of neural loss aversion in several regions, including the ventral striatum and prefrontal cortex.
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              Consumer Choice Between Hedonic and Utilitarian Goods

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                Author and article information

                Contributors
                Journal
                Front Psychol
                Front Psychol
                Front. Psychol.
                Frontiers in Psychology
                Frontiers Media S.A.
                1664-1078
                24 January 2017
                2017
                : 8
                : 38
                Affiliations
                [1] 1School of Economics and Interdisciplinary Center for Social Sciences, Zhejiang University Hangzhou, China
                [2] 2Academy of Financial Research, Zhejiang University Hangzhou, China
                [3] 3School of Economics, Center for Economic Behavior and Decision-Making, Neuro and Behavior EconLab, Zhejiang University of Finance and Economics Hangzhou, China
                Author notes

                Edited by: V. S. Chandrasekhar Pammi, Allahabad University, India

                Reviewed by: Jan B. Engelmann, University of Amsterdam, Netherlands; Monica Capra, Claremont Graduate University, USA; Sumitava Mukherjee, Indian Institute of Management Indore, India

                *Correspondence: Haoli Zheng, haolizheng@ 123456hotmail.com

                This article was submitted to Decision Neuroscience, a section of the journal Frontiers in Psychology

                Article
                10.3389/fpsyg.2017.00038
                5258744
                28174549
                c34f8fb7-1ddb-4a06-9832-7b1f6de2c151
                Copyright © 2017 Huang, Chen, Wang, Shi, Ye, Luo and Zheng.

                This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

                History
                : 16 September 2016
                : 06 January 2017
                Page count
                Figures: 5, Tables: 3, Equations: 0, References: 63, Pages: 10, Words: 0
                Categories
                Psychology
                Original Research

                Clinical Psychology & Psychiatry
                risk preference,loss aversion,transcranial direct current stimulation,dorsolateral prefrontal cortex,asymmetric effect

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