Title:
Journal of the Academy of Marketing Science
Abbreviated Title:
J. of the Acad. Mark. Sci.
Publisher:
Springer Science and Business Media LLC
ISSN
(Print):
0092-0703
ISSN
(Electronic):
1552-7824
Publication date Created:
January
2020
Publication date
(Electronic):
October
10 2019
Publication date
(Print):
January
2020
Volume: 48
Issue: 1
Pages: 24-42
Article
DOI: 10.1007/s11747-019-00696-0
SO-VID: c350db66-5523-420e-9843-c0a0d9478514
Copyright © ©
2020