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      Opposites attract: Impact of background color on effectiveness of emotional charity appeals

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      International Journal of Research in Marketing

      Elsevier BV

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          Journal
          International Journal of Research in Marketing
          International Journal of Research in Marketing
          Elsevier BV
          01678116
          February 2020
          February 2020
          Article
          10.1016/j.ijresmar.2020.02.001
          © 2020

          https://www.elsevier.com/tdm/userlicense/1.0/

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