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      La emergencia del cerebro en el espacio público: las noticias periodísticas sobre las neurociencias y el cerebro en la prensa gráfica en Argentina (2000-2012) Translated title: The emergence of the brain in the public space: newspaper articles on neuroscience and brain in the print media (2000-2012) Translated title: O surgimento do cérebro no espaço público: reportagens sobre neurociências e cérebro na mídia impressa (2000-2012)

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          Abstract

          Este artículo tiene por objetivo analizar la difusión de las neurociencias y la circulación social de discursos sobre el cerebro en la prensa gráfica en Argentina. Para ello se realizó un relevamiento de notas a partir de una búsqueda electrónica en La Nación (2000-2012) y se utilizaron técnicas de análisis cuantitativas y cualitativas. Se encontró que, si bien existe una diversidad temática en los artículos sobre neurociencias, hay una primacía de notas sobre salud-enfermedad. Se observó que el contenido de las notas contribuye a jerarquizar el rol del cerebro tanto en la explicación de las enfermedades como en la construcción de narrativas en pos del cuidado de la salud y una vida saludable. La novedad de las neurociencias parece estar dada no sólo por la variedad de áreas de investigación científica, sino también por el aporte de vocabularios y formas nóveles de describir y explicar los procesos de salud-enfermedad que se ofrecen a un público lego. La combinación entre saber experto y recomendaciones médicas que caracteriza a una parte de las notas periodísticas es un poderoso instrumento de legitimación social de las ideas del cerebro que circulan socialmente.

          Translated abstract

          This article aims to analyse the dissemination and social circulation of discourses about the brain in print media. Newspaper articles were collected from the website of La Nación newspaper (2000-2012) and analysed with quantitative and qualitative analysis technique. It was found that, while there is a thematic diversity in the articles related to neuroscience, articles tackling health-disease issues predominate. The content of these articles contributes to highlight the role of the brain, in the explanation of diseases as well as in the construction of narratives prone to health care practices and a healthy lifestyle. The novelty of neurosciences seems to be related not only to the variety of scientific research areas, but also to the contribution of vocabulary and new ways of describing and explaining health-disease processes that are offered to the lay audience. The combination of expert knowledge and medical recommendations, which appear in some of the articles that were analysed, is a powerful instrument of social legitimation of the ideas about the brain that circulate socially.

          Translated abstract

          Este artigo tem por objetivo analisar a disseminação da neurociência e a circulação de discursos sobre o cérebro na mídia impressa. Para isso, realizou-se levantamento de notas a partir de uma busca eletrônica no jornal La Nación (2000-2012), utlizando-se técnicas de análise quantitativa e qualitativa. Verificou-se que, embora haja uma diversidade temática nos artigos sobre neurociência, há primazia de notas sobre saúde e doença. Observou-se que o conteúdo das notas ajuda a priorizar o papel do cérebro, tanto na explicação de doenças quanto na construção de narrativas em busca de cuidados de saúde e uma vida saudável. A novidade das neurociências parece ser dada não só pela variedade de áreas de investigação científica, mas também pela contribuição de vocabulários e novas formas de descrever e explicar os processos de saúde e doença que são oferecidas a um público leigo. A combinação de conhecimento especializado e recomendações médicas que caracteriza algumas das notícias é um poderoso instrumento de legitimação social das ideias do cérebro que circulam socialmente.

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          Most cited references75

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          Neuroscience and education: myths and messages.

          For several decades, myths about the brain - neuromyths - have persisted in schools and colleges, often being used to justify ineffective approaches to teaching. Many of these myths are biased distortions of scientific fact. Cultural conditions, such as differences in terminology and language, have contributed to a 'gap' between neuroscience and education that has shielded these distortions from scrutiny. In recent years, scientific communications across this gap have increased, although the messages are often distorted by the same conditions and biases as those responsible for neuromyths. In the future, the establishment of a new field of inquiry that is dedicated to bridging neuroscience and education may help to inform and to improve these communications.
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            Making the News

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              Brainhood, anthropological figure of modernity.

              If personhood is the quality or condition of being an individual person, "brainhood" could name the quality or condition of being a brain. This ontological quality would define the "cerebral subject" that has, at least in industrialized and highly medicalized societies, gained numerous social inscriptions since the mid-20th century. This article explores the historical development of brainhood. It suggests that the brain is necessarily the location of the "modern self," and that, consequently, the cerebral subject is the anthropological figure inherent to modernity (at least insofar as modernity gives supreme value to the individual as autonomous agent of choice and initiative). It further argues that the ideology of brainhood impelled neuroscientific investigation much more than it resulted from it, and sketches how an expanding constellation of neurocultural discourses and practices embodies and sustains that ideology.
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                Author and article information

                Contributors
                Role: ND
                Role: ND
                Journal
                physis
                Physis: Revista de Saúde Coletiva
                Physis
                IMS-UERJ
                1809-4481
                March 2016
                : 26
                : 1
                : 177-200
                Affiliations
                [1 ] Consejo Nacional de Investigaciones Científicas y Técnicas Argentina
                [2 ] Universidad Nacional de La Plata Argentina
                Article
                S0103-73312016000100177
                10.1590/S0103-73312016000100011
                c47e3781-847e-48a7-8837-0f32a277d081

                This work is licensed under a Creative Commons Attribution 4.0 International License.

                History
                Product

                SciELO Public Health

                Self URI (journal page): http://www.scielosp.org/scielo.php?script=sci_serial&pid=0103-7331&lng=en

                cérebro,neurociências,prensa gráfica,salud,brain,neurosciences,print media,health,mídia impressa,saúde

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