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      The Covid-19 pandemic in Ghana: exploring the discourse strategies in president Nana Addo’s speeches

      , , ,
      Humanities and Social Sciences Communications
      Springer Science and Business Media LLC

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          Abstract

          Communication during a crisis can affect crisis management and health outcomes. Only a few studies in Africa have examined political leaders’ speeches on Covid-19 pandemic preventive and restrictive lockdown measures. The purpose of this study is to examine the discourse strategies employed in President Nana Addo’s speeches delivered to Ghanaians on the measures taken to combat the coronavirus. The first ten speeches of Nana Addo since the inception of Covid-19 were selected, coded, and examined using content thematic analysis. The analysis of these speeches identified five main themes to capture the discourse strategies which President Nana Addo used. The strategies captured in the thematic analysis included framing Covid-19 as a war, encouraging nationalism and patriotism, showing appreciation and gratitude, threatening sanctions, and using religious values. These strategies were reinforced by using religious, moralizing, and national identity legitimation discourses to justify measures the government had put in place to minimize the impact of Covid-19 and improve healthcare response. Also, the historical, social, and political contexts of Ghana and elsewhere were invoked in Nana Addo’s speeches to legitimize the government’s response to Covid-19. In conclusion, we highlight the implications of these strategies on crisis communication and management.

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          Most cited references39

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          Using thematic analysis in psychology

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            The qualitative content analysis process.

            This paper is a description of inductive and deductive content analysis. Content analysis is a method that may be used with either qualitative or quantitative data and in an inductive or deductive way. Qualitative content analysis is commonly used in nursing studies but little has been published on the analysis process and many research books generally only provide a short description of this method. When using content analysis, the aim was to build a model to describe the phenomenon in a conceptual form. Both inductive and deductive analysis processes are represented as three main phases: preparation, organizing and reporting. The preparation phase is similar in both approaches. The concepts are derived from the data in inductive content analysis. Deductive content analysis is used when the structure of analysis is operationalized on the basis of previous knowledge. Inductive content analysis is used in cases where there are no previous studies dealing with the phenomenon or when it is fragmented. A deductive approach is useful if the general aim was to test a previous theory in a different situation or to compare categories at different time periods.
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              Reflecting on reflexive thematic analysis

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                Author and article information

                Contributors
                (View ORCID Profile)
                Journal
                Humanities and Social Sciences Communications
                Humanit Soc Sci Commun
                Springer Science and Business Media LLC
                2662-9992
                December 2023
                November 04 2023
                : 10
                : 1
                Article
                10.1057/s41599-023-02253-1
                c5159ab1-bf9e-45b9-925c-4b62d01dd994
                © 2023

                https://creativecommons.org/licenses/by/4.0

                https://creativecommons.org/licenses/by/4.0

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