This paper analyzes conservation behaviour of university students. Data is gathered in 2010 from 248 full-time UiTM Shah Alam students of different ßelds of study using surwey questionnaire. 7he study analyses conserwation behawiour of uniwersity students in relation to specißc socio-demographic characteristics. Specifically, analysis includes investigation into the relationship of gender, urban-rural strata of student’s background, parents’ highest education lewel and ßelds of study with conserwation behawiour around the campus area and in their lifestyle. Results show signißcant relationship between conservation behaviour of university students with rural background and parents with school education as their highest education level. Keywords: conservation behavior; university students; strata; parents’ education eISSN 2514-7528 © 2017 The Author. Published for AMER ABRA by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.