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      Mindsets shape consumer behavior

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      Journal of Consumer Psychology
      Elsevier BV

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          Implicit Theories and Their Role in Judgments and Reactions: A Word From Two Perspectives

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            When Good Brands Do Bad

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              Implicit theories, attributions, and coping: A meaning system approach.

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                Author and article information

                Journal
                Journal of Consumer Psychology
                Journal of Consumer Psychology
                Elsevier BV
                10577408
                January 2016
                January 2016
                : 26
                : 1
                : 127-136
                Article
                10.1016/j.jcps.2015.06.005
                c5562baa-28fe-4d61-a898-77bb20e242ae
                © 2016

                http://www.elsevier.com/tdm/userlicense/1.0/

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