The increasing turn to qualitative research in health psychology raises a number of issues about the appropriate use and relevance of qualitative methods in this field. In this article I raise concerns about methodolatry: the privileging of methodological concerns over other considerations in qualitative health research. I argue that qualitative researchers are in danger of reifying methods in the same way as their colleagues in quantitative research have done for some time. Reasons for the pre-eminence of methods are discussed briefly and their consequences considered. The latter include: a concern with 'proper' or 'correct' methods; a focus on description at the expense of interpretation; a concern with issues of validity and generalizability; an avoidance of theory; an avoidance of the critical; and the stance of the researcher. I offer some suggestions for avoiding methodolatry and some opinions on how we might develop and use qualitative research more effectively in health psychology.