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Establishing the scope of marketing practice: insights from practitioners
Author(s):
Sally Dibb
,
Claudia A.D.P. Simões
,
Robin Wensley
,
Cláudia M.O. Simões
Publication date:
2014
Journal:
European Journal of Marketing
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Preventive and Emergency Medicine Insights
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DOI::
10.1108/EJM-04-2011-0212
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