Title:
Marketing Science
Abbreviated Title:
Marketing Science
Publisher:
Institute for Operations Research and the Management Sciences (INFORMS)
ISSN
(Print):
0732-2399
ISSN
(Electronic):
1526-548X
Publication date Created:
November
2006
Publication date
(Print):
November
2006
Volume: 25
Issue: 6
Pages: 687-717
Article
DOI: 10.1287/mksc.1050.0144
SO-VID: c67bd80b-e13f-4fb7-9601-badad0ac1475
Copyright © ©
2006